I’ve just finished reading a fascinating article published by Business Week. It’s about how employees in many major corporations are demanding requesting Mac’s instead of PC’s. Here’s the amazing thing… Since 1997 when Steve Jobs returned to Apple, they’ve avoided the corporate market, choosing to focus all their attention on the consumer market… and the results are staggering. Here’s a short excerpt from the article:

In the March quarter, Mac sales blew away all forecasts, soaring 51% over the previous year, or more than three times the rate for the personal-computer industry. Throw in the iPod and iPhone, and Apple’s total sales have surged from $5.2 billion in fiscal 2002 to $24 billion last year. Its share price has risen 2,300% over the past five years, giving the company a market capitalization, at $154 billion, that tops those of tech giants Hewlett-Packard, Dell, and Intel.

So… sales of $24 billion, without focusing any energy on the corporate market! Market research shows that Apple only holds about 2.19% of the business market share, but in today’s increasingly employee-centric market, corporates will have no choice but to submit and give employees what they want. And when that happens, Stevie’s smile will no doubt be even wider.

Ingenious business strategy or a massive stroke of luck?

Make sure you check out the article: The Mac in the Grey Flannel Suit