The Obama/Biden presidential campaign won both the Titanium and Integrated Grand Prix, thanks to the effort’s digital savvy, its success in community-building and its willingness to allow the Obama brand to be created by consumers rather than top-down communications mandates.
Check out this INSANE campaign for the launch of “The Dark Night” that won the Cyber Grand Prix @ Cannes this year.
The Grand Prix winner in the viral category went to 42 Entertainment’s “Why So Serious?” Jurors praised the campaign for multiple reasons, including its ability to take ARG (alternate reality games) and storytelling in general to the next level. Through multiple websites, user generated content, live events and variety of other vehicles, the game unfolded its own storyline parallel to the Batman film over a period of 18 months. “We made a joke that at a certain time you hoped when the film finally arrived it should have been as good as the game, which is a striking conclusion,” notes Belgium juror Samuel De Volder, creative director at These Days. “Luckily for them the film was as good as the game.” Jurors also lauded the reach of the campaign, in both metrics and geography. “This was actually the first global campaign that was really global,” said Brazilian juror and Wunderman Creative VP Eco Moliterno. “Every time you see these ‘global’ things they don’t actually come down to Brazil. This one did.”
Tim Burton is hard at work creating his version of Alice and Wonderland. Check out the amazing visuals below…
A scene where Alice, played by Mia Wasikowska, greets talking rose blossoms at the entrance to what seems to be a forest of giant mushrooms. “But as in the book, her size shrinks and grows throughout her journey.”
Below you’ll see the first promo banners – one for Tweedledee and Tweedledum (Matt Lucas), one for the Mad Hatter (Johnny Depp), one for the evil Red Queen (Helena Bonham Carter), and one for the White Queen (Anne Hathaway).
Fantastic ad for Hyundai, flighted during the 2009 Super Bowl. Love it! Simple truth gives life to a simple idea:
Players from Sam Javanrouh on Vimeo.
A fantastic stop motion sequence taken over a period of an hour - 653 frames on a Canon 5D camera at five seconds intervals with an exposure of 1 second per frame at F8 and ISO100. Pity about the music selection. ;)