1eighty has only been live for a grand total of three weeks, and I’ve already redesigned it. Isn’t that just typical? When producing a new piece of work, I always go through a sequence of emotional phases that go something like this (and I don’t think I’m alone):

• Start working on the interface
• Start loving a direction
• Decide that “this is my best work ever… Damn I’m good!”
• Start rolling the thing out
• A few days before completion, realize that the design sucks…
• …but it’s too late to turn back…
• …so there’s no option but to launch it.
• It’s live, the response is good, and people seem to dig it…
• …but the thought still persists… this could have been better.
• Maybe next time?

Does this sound familiar? I sometimes even experience this with other designers’ work I oversee. Is it just a coincidence that C.D. = Creative Director = Cognitive Dissonance?

Luckily this time the site is my own, and I can change it as often as I like. So why did I opt for this type of look and feel? Watch this space - I’ll chat about that in an upcoming post…